The Fast Fashion Fiasco: A Tale of Renewcell and the Illusion of Recycling 🚫

The Fast Fashion Fiasco: A Tale of Renewcell and the Illusion of Recycling 🚫

Here at AIZOME, we ponder over the recent closure of Renewcell, a beacon of hope in sustainable fashion that abruptly dimmed. This event isn't just a business failure; it's a glaring commentary that recycling, as it stands, isn't the panacea for the fashion industry's sustainability crisis.

Borrowing wisdom from our insightful friend, Kristine Vike, we've come to see textile recycling through a critical lens: recycling is flawed.

The reality is stark - only a sliver of 'recycled' textiles are actually reused, with the majority being down-cycled into lesser products, ultimately contributing to landfill woes. This underscores a broader issue: fast fashion's inherent flaws, from its relentless production cycles to its disposable ethos.

Like the automotive industry's sluggish pivot to electric vehicles, fashion's current recycling narrative offers minimal detox solutions while sidestepping the need for a comprehensive overhaul. At AIZOME, we advocate for a fundamental shift towards longevity, reparability, transparent use of chemicals and genuine circularity, steering clear of the industry's tendency to offer band-aid solutions to deep-rooted problems.

Calls for recycling redirect focus from the toxicity of the industry while alleviating some consumer guilt and encouraging a cycle of endless consumption - the very antithesis of sustainability. 

This moment calls for a paradigm shift. We at AIZOME are reimagining our approach to textiles, championing materials and practices that honor the planet and its inhabitants from production through to disposal. 

As we reflect on the lessons from Renewcell's closure, we're inspired to pursue innovative, bold actions to reshape the fashion landscape. Join us in this journey towards a future where fashion is as sustainable as it is stylish - unless, of course, you prefer the naked truth.

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1 comment



Thank you for this blog, especially the link to Kristine Vike’s video. So informative and important. Another article to look into about recycling inaccuracies shows the sadness of a mountain of wasted clothes on the shores of Ghana:

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