WASTECARE™ in the headlines! Read what the media had to say about using industrial waste as skincare.

Sustainability can be interpreted in countless ways. For us, it's more than just an initiative; it's a driving force that fuels our innovation and inspires our mission. This is what we set out to convey with WASTECARE™, our industrial waste turned into skincare. Proving that industrial waste can indeed be beneficial for the planet — and for your skin. 

We are thrilled to share the remarkable media success that followed this creative stunt—a testament to our deep-rooted belief that nature and humanity are intrinsically interconnected. In July, we were awarded a Gold at the Cannes Lions International Festival of Creativity in the category of Design: Sustainable Packaging.

With over 145 million impressions and an earned media value of 35 million USD, the campaign's success rippled across news outlets, social media, and influential voices. It sparked conversations and inspired change, encouraging individuals and businesses to embrace sustainability. Most importantly, this media spotlight has helped kindle the collaborative spirit within the industry, with organizations and startups joining our mission to change the status quo of textiles. 

Read more here: Forbes, ELLE, Cosmopolitan, Page, W&V, The Dieline, It’s Nice That, Slanted, The Brand Identity

We’re heading towards new partnerships and investors, while accelerating visibility and distribution of our 100% plant-based, chemical-free textiles. Together, we can create a lasting impact, shaping a cleaner and brighter future for generations to come. Join us on this transformative journey towards a better world.